SAKA ZEMLJE
Brand identity / Concept Creation / Social Media / Art Direction
Šaka Zemlje (transl. handful of earth) is an original concept project, born in the spark of inspiration from American outdoor YouTube channels. A simple, ordinary cottage on a land owned by a friend, Šaka Zemlje became much more than that – it has its brand context, name and identity specially crafted for social networks, influencing and integration.
A treasure trove of visually attractive natural locations, folk customs, people, animals and the everyday life of the village, treated through the contemporary treatment of archival art direction. A brand that will enchant every lover of nature and countryside.
The Brand Journey
A brand journey starts like any journey. You are driven to explore unknown territories, develop new experiences, meet exciting people, build connections and find your voice and character. You just need to let your spirit explore and embrace new moments.
Moodboard
Research through archival aesthetics of biology, geography and science form the 18th and 19th centurie. From rural work, agriculture and nature, to history and mythology.
Concept & Ideation
Satelite view of the cottage in Vrčin Village, Belgrade, Serbia was used as the main motive.
The Logo
The logo explores the fusion of adventure, nature, archival forms, geo-history and agro-village life. The symbol is the border of the cottage itself, boarder of the land. Šaka Zemlje (transl. Handful of Earth) symbolically has boundaries, but has no borders. Boundaries are broken, expanded, erased and added.
Typography
The chosen type face - Chainprinter, follows the same art direction rules of archival, vintage aesthetic and ahistorical industry feel.
Photography
Images are key foundation of the brands communication, so I’ve directed a system to help every photo and story stand out, and to be easy to generate for client. Kodak 2395 color LUT is used for the overall color balance and tint.
Instagram as base brand platform
The result of this brand concept is a popular organic Instagram page, loved by many outdoor enthusiasts, with follower numbers constantly rising. Enjoy, support and follow @sakazemlje
Support and follow @sakazemlje
Credits:
Brand Concept / Creative & Art Direction: Ognjen Enakinski
Content: Ivan Ćorović
Animation: Ivan Ćorović
Words: Marko Jovanović Ptica & Enakinski
Instagram: